How to Calculate the Estimated Adsense Income of a Website

Adsense is one of the major used income source by most of the Indian bloggers and website owners. If Adsense releases a list on most Adsense publishers then India would be no doubt in the top 10 list. There is always a quest among many people to know how much a blogger or a website owner earns through Adsense. Affiliate marketing does take an upper hand over adsense income. Yet it is most preferred method liked by many online users especially bloggers. So this post is helpful for those who like to calculate estimated adsense income of a website or a blog.

People say Google never encourages its publishers to reveal any of their income figures, Google AdSense ID, CPC, CTR and eCPM figures publicly. You are not supposed to post screenshots of your adsense earning page. But to calculate the exact income from adsense we need to know any of the above mentioned details. So to get the exact figure it is bit hard but there is a way to calculate the estimated adsense income based on the traffic.

Disclaimer: The income calculated by the method discussed below is just for an idea but should not be considered as accurate or an exact figure. There may be slight or some times major variations in the income generated originally and the estimated income calculated.

Google Adsense Calculator:

1. First, enter your “Daily Page Impressions” on the first box provided. This determines the number of instances for which ads are shown per page.

2. Next, provide the “CTR in %”. CTR refers to your Click Through Rate or the number of ad clicks per ad impressions. Check your Adsense stats page to get the details of your CTR.

3. Then, include the “CPC” or Cost Per Click. This is the amount you will earn whenever a visitor clicks on your advertisement but such amount is determined by the advertisers. To compute your average CPC, simply divide your total revenue by the total number of clicks.

To calculate the estimated adsense income of a website or a blog you need to know the traffic it gets per day or per month.

Amit Bhawani one of the top tech bloggers from India gave a simple formula to calculate it as follows
No of Ad units x Total page impressions per month x 1$[CPM] / 1000

If a user uses 3 ad units and gets 10000 impressions per day and has estimated CPM of 1$ then his income would be calculated as follows

3x10000x1/1000= 30$ per month
If you want it for a year then multiply it with 12 which comes around 360$ (30×12=360)

Amit Agarwal gave few stats of some adsense earners in his site which he collected from washingtonpost which is published way back in 2006.

Andrew Leyden of PodcastDirectory.com receives nearly a million hits and makes around $30,000 to $40,000.

SeatGuru sites get 700,000 visitors a month and makes about $10,000 to $20,000 a month from Adsense alone.

Assume seat guru uses 2 ad units
This site gets 700000 visitors per month
I have assumed CPM to be as 10 and have calculated his income as follows

2x700000x10/1000=10,000$

How to know the monthly visitors count:

To include the total page impressions in the formula you need to know the total unique visitors or page impressions per month and to know this there is a simple tool in fact a website which gives you an estimation of total number of unique page views a site gets in a month. Google has a website called ad planner which is a planning tool for advertisers to know the traffic of a website and plan their ad accordingly. You can visit the site and type the web address of the site of which you want the total unique visitors per month.

Google Ad Planner

Estimated adsense income of Amit Agarwal

Most of the Indian bloggers are very much interested in knowing the adsense income of Amit Agarwal. But he never reveals and always leaves a guessing work to his visitors. He said he gets nearly 1.25 million page views a month and most of his income is through Adsense. He uses 3 ad units one above the post one below the post and one on his sidebar. If we assume his CPM as 5$ on an average as he is a adsense premier publisher lets see how much he earns by substituting these numbers in the above formula.

3x1250000x5/1000=18750$ per month

So Amit Agarwal earns 18750$ through adsense from his top technology blog Labnol. I have calculated this estimated income from his traffic report which he himself revealed in 2006. So now the figures might have changed a lot.

Adsense Income of ShoutMeLoud:

Harsh Agarwal of Shoutmeloud has recently revealed his four years of adsense income as 27,228$. He earned this income from a small ad unit which he places just below the title of his post. He does not concentrate more on his adsense income as he makes quite a good amount through his affiliate products. Mostly his blog has many guest posts. His blog also has revenue sharing feature enabled which gives other users to share the adsense income. So if ShoutMeLoud had not been a revenue sharing blog it could have earned even more adsense income. I also heard few people get some descent income from their guests posts in ShoutMeLoud.

Recently Harsh took a professional blogging break and went to Goa on a holiday. After coming back he said that though he left his earnings on auto pilot he comfortably made 100$ a day on an average which is far low than his actual income. This figure again keeps us guessing if he makes 100$ a day then he would be making 3000$ per month which is far low means we can guess some good numbers. This income has most of them coming from affiliates.

Tools to calculate estimated adsense income:

I was searching for tools on calculating an estimated adsense income and I was hit by a tool which calculated the income with just a small difference in cents apart from it I can say it helps a bit in calculating estimated adsense income provided you give values like page views, CTR and no of clicks.

Google Adsense Calculator

Interested in Calculating estimated Adsense income?

By now you might have got an idea on calculating estimated adsense income which is not an accurate figure but still can come very near to the actual income figure. Though I advice not to take these methods for granted as most of the times the estimated income would be far low than the actual income. Also while taking traffic into consideration avoid using Alexa ranking as we cant rely on the numbers shown by alexa. Do you have any other methods to calculate the estimated adsense income then I am waiting to listen from you.